The commercial, featuring the slogan, 'You [Russians] have something to be proud of,' attracted over 1.7 million views in the first 4 days.
Featuring the slogan, "You [Russians] have something to be proud of," the commercial was published last Friday on the YouTube channel of the beer brand Sibirskaya Korona (Siberian Crown), manufactured by Sun InBev. It advertises a non-alcoholic kind of Siberian Crown beer.
The Russian business daily Vedomosti reported that Duchovny was chosen to be featured in the commercial based on a Russian focus group and was second on the list after Leonardo DiCaprio. He came out ahead of Vincent Cassel and Johnny Depp.
The report estimated the budget of the commercial, which hasn't been disclosed, to be about $1.5 million, of which $1 million was Duchovny's fee.
Social Icons