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| Ad shows Duchovny working as a choreographer at the Bolshoi Theater. Source: Press photo |
Showing posts with label russian beer commercial. Show all posts
Showing posts with label russian beer commercial. Show all posts
The Russian beer brand Sibirskaya Korona (Siberian Crown) recently released an internet video of its latest commercial, which instantly went viral and has now clocked more than 8 million hits on YouTube. The ad centers on U.S. actor David Duchovny, whose ancestors came from the Russian empire. In the commercial, Duchovny tells Russians that they have reason to be proud of their country. RBTH found out how the American actor mastered the part of a Russian patriot.
Behind the sceness: Photos on set of David Duchovny when he was in Russia shooting a beer commercial. 2014
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There's been quite a fuss about a nationalistic, Russian beer commercial David Duchovny made not long ago -- especially given that he recently discovered that his roots are actually in Ukraine. For obvious reasons, this is less than ideal timing. As a genealogist who also has Ukrainian roots, but grew up being told she was Russian (Smolenyak -- we must be from Smolensk, of course!), I decided to take a look into the specifics of Duchovny's case.
It doesn't take much effort to learn that his grandfather was Moshe Duchovny, but that's where things start to get challenging. If you search Ellis Island records for likely candidates, a couple with similar names pop up, but their ages and years of arrival don't match what's known about David's grandfather. That's because the real Moshe Duchovny is well hidden since his name was badly distorted on his passenger arrival record, possibly because he and his father Abraham embarked in Greece where names like theirs would have been unfamiliar (in spite of the popular myth that names were deliberately altered at Ellis Island, officials there mostly verified lists created at the point of departure).
The commercial, featuring the slogan, 'You [Russians] have something to be proud of,' attracted over 1.7 million views in the first 4 days.
Featuring the slogan, "You [Russians] have something to be proud of," the commercial was published last Friday on the YouTube channel of the beer brand Sibirskaya Korona (Siberian Crown), manufactured by Sun InBev. It advertises a non-alcoholic kind of Siberian Crown beer.
The Russian business daily Vedomosti reported that Duchovny was chosen to be featured in the commercial based on a Russian focus group and was second on the list after Leonardo DiCaprio. He came out ahead of Vincent Cassel and Johnny Depp.
The report estimated the budget of the commercial, which hasn't been disclosed, to be about $1.5 million, of which $1 million was Duchovny's fee.
David Duchovny says his beer commercial musing about living his life as a Russian does NYET mean he supports Russian politics -- especially the invasion of the Ukraine.
Duchovny's statement to TMZ comes in the middle of a flurry of criticism over his commercial for a Russian Siberian beer -- Siberian Crown. Duchovny wonders in the spot what his life would be like if he was Russian .... fantasizing about being a cosmonaut, a ballerina, and other Russian stuff.
American actor David Duchovny has starred in a beer commercial "Siberian Crown". In this ad, David imagines if he was Russian.
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