Monday, April 15

NEW Campaign: David Duchovny for 'Thom Sweeney' Menswear (Spring/Summer 2024 )


 British Menswear Brand Thom Sweeney Shows David Duchovny’s “Weekend in the Life”

Per Thom Sweeney — founded by Savile Row-trained tailors Thom Whiddett and Luke Sweeney more than 15 years ago — Duchovny is "the ultimate Thom Sweeney man personified."


Ever wonder how David Duchovny spends his weekends?

Thom Sweeney answers that question with a new campaign featuring the veteran star for spring-summer 2024. The brand — known for contemporary tailored menswear with outposts in London, New York and a new location in Los Angeles — highlights how Duchovny spends a “weekend in the life” in London, the launch location for Thom Sweeney.



He wakes up, sips some water followed by an espresso, does a little writing and ducks out to explore the city while wearing a variety of Thom Sweeney pieces. At one point, he relaxes in the park in a copper bomber jacket, and in another moment, he’s strolling the city’s streets in a light-colored suit. Duchovny eventually finds his way inside a Thom Sweeney store to be fitted for a navy, double-breasted look but rather than hit up a red carpet, he sticks around the shop to shoot some pool. See the full clip below.

Per Thom Sweeney — founded by Savile Row-trained tailors Thom Whiddett and Luke Sweeney more than 15 years ago — Duchovny is “the ultimate Thom Sweeney man personified; classic taste, quiet confidence and naturally authentic.” Other stars who have worn the brand include Robert Downey Jr., Ben Affleck and Rob Lowe.




Just last month, Thom Sweeney expanded its footprint by opening a Melrose Place location. The loft, located on a second floor, is available by appointment only and features interiors by Billy Cotton designed to be reminiscent of private social clubs from Hollywood’s golden era (there’s even a bar). Per the brand, regular trunk shows will be put on the schedule. A Miami brand is also in the works.

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